Books Like The Hard Thing About Hard Things

Coffee Calls And Closers

Peter Holberg

Selling isn't for the faint of heart. It's for the bold, the persistent — and those who can hear 'no' a hundred times and still pick up the phone." This is your ultimate guide to sales from a salesperson's perspective. Real strategies, real war stories, real tips — to make selling easier, and way more fun. No gimmicks. No theory. Just 30 years of front-line sales experience distilled into practical, honest, occasionally funny advice that actually works. Inside, you'll discover: How to prospect without sounding like a desperate ex... The secret to handling objections (spoiler: don't panic)... Why rejection isn't personal — but your commission check sure is... The art of closing deals — without being that pushy salesperson... How to stay motivated when your pipeline looks like a desert... Cold calling, social selling, virtual meetings, and AI tools — what actually works in 2026... Whether you're brand new to sales or a seasoned professional looking to sharpen your edge, Coffee, Calls and Closers gives you the mindset, the tools, and the occasional laugh to do the job well — and actually enjoy it. Packed with humour, insight, and actionable advice to help you master the sales game, crush your quotas, and maybe even enjoy the ride. If you've ever struggled with cold calls, awkward sales meetings, or wondered why you got into this job — this book is for you.